Business Documents Essay Example | Topics and Well Written Essays - 500 words

Business Documents - Essay Example The development of a crisis management plan which should be consistent with a framework for crisis planning pertinent to the food industry as presented by Bednall and Gray (2000); where, as noted, â€Å"crisis plans may include details of possible incidents or scenarios to test the plan before it is ever needed and togive practical guidance to those who have to use it† (p. 85); The proposed development and implementation of these plans would be within six months upon approval. The amount to be invested would be marginal as compared to the cost that would be incurred if the organization fails to prepare these plans and be subject to legal concerns that could ensue from food contamination cases, food recall, or loss of good-will. For your review and approval. Pursuant to the recent proposal to the Board of Directors to develop and design a Crisis Management and Communication Plan for Edible Delights Pty Ltd., I am very pleased to announce that the Board has unanimously approved this endeavor. To reiterate, one rationalized that the need for these plans are crucial in view of the disturbing news that potentially exposes food manufacturers, like us, to various threats, risks and vulnerabilities that could lead to serious food contaminations. The proposed development plan would ensue six months from the date of approval, which is today. As such, everyone’s participation and collaboration in the solicitation of crucial information that would be used in the development phase would be cordially

A Guide in Analyzing Movies Essay Example for Free

A Guide in Analyzing Movies Essay Watching movies is one of the best ways to relax, enjoy, and learn. Some people watch movies for recreational purposes, while others do this to learn new ideas or things. However, as a movie progresses into its climax, one would notice that he or she is getting involved in the movie by thinking how the conflict will be resolved. After watching the movie, a reaction or feedback is drawn as one tries to communicate or narrate the story to someone who has not watched the film. Reactions are mostly about the content of the movies and little on its technical aspect. This is true especially if the movie is based on a real life story, romance, or a story of nationalistic concern. If the theme of a movie is scientific or an adaptation of a fictional novel, most audience critics the film based on the technical aspect of the production. Whether the audience is reacting positively or negatively on the content of the movie or whether the audience is critiquing the film’s technical production, he or she is already in the process of analyzing the film. There are different approaches from which to analyze a movie, and these approaches may depend on the genre of the film one had watched and wanted to analyze. Yet, in order for one to write a movie analysis, he or she must first know the different components of a film which include the theme, story, plot, characters or actors, acting, cinematography, and technical aspect such as lightning, music and sound effects, camera shots, and editing. Feedback about the film depends on the mixture of these components; such mixing is done by the film director. He or she acts as if he or she is cooking a delicacy that will be judged by his or her customer. This essay discusses the basic guideline on how to analyze a film and how meaning in the film should be interpreted. Again, this guideline may vary depending on the type of the movie one is trying to analyze. A cine-magazine, for example, contains different topics; thus, there is little unity on the scenes. Uniformity of style and treatment are not given too much consideration because cine-magazine contains different stories. The scenes in an educational film, on the other hand, have greater unity because it is normally devoted to a single subject, such as the evolution of man or the process of respiratory system. A documentary film, in contrast, goes further. It has a single subject that presents or advances an argument. Having these in mind, the critical consideration when analyzing a movie lies on the theme (message or relevance of the film), story (which include the plot, storylines and dialogues, characters, and other symbolic elements such as costume and set up), cinematography and screenplay, and technical components like music, lights, camera shots, and transitions due to editing. Analyzing the Content of a Movie In analyzing the content of a film, critics must look deeply into the movie’s theme, story, plot and storyline and dialogues. Moreover, he or she must also consider the characters and their relationship with the story and other actors, the setting where the shots took place, and the sequence of scenes. The Theme The theme is important, for this shows the relevance of the film in the current time. This also represents the purpose of the director or the goal that the film is trying to communicate to the audience. Boggs and Petrie (2008) identified some goals the movies try to convey. This includes entertaining the viewer, providing a character sketch of a renowned personality, or increasing the audiences awareness on a certain issue of nationalistic or personal concern. Meanwhile, if the movie is in abstract terms wherein the movie tends to create confusion on its theme, one may just describe or narrate the movie to someone who has not watched it, and the theme will come out. As Boggs and Petrie (2008) put it, when an audience narrates a story they have just read or watched, the tendency is that they will describe first the events that made the strongest effect or impression to them. Aside from the major theme, some movies have minor themes which are not substantive enough to be regarded as a full theme. Movie critics call this motif. Motifs are ideas or symbols which are repeated throughout the movie but are not identified as a major theme. Examples of motifs are personalized advertising, identity recognition, technology validation, and symbols which embody all-seeing beings. These are mostly evident in a company or organization-sponsored movies. In the movie â€Å"Knowing† which stars Nicholas Cage as John the Cosmology professor, the major theme is about knowing or predicting events (usually accident or tragedy) that will occur in the near future. Events are predicted through the use of a number arranged in a pattern on a written paper. After decoding this pattern, John tasked himself to solve the mystery, warn the public, and stop the predicted tragedy from taking place. Motifs seen in the film are the repeated appearance of unusual beings (aliens who look like human) and the appearance of black stones. The repetitive appearance of these two could not be regarded as a major theme such as alien invasion; instead, they serve as a clue for John to solve the mystery (Blumenthal, Tisch, Black Proyas, 2009). The Story After identifying the theme of the movie, the critic can now proceed to dissecting the story that the film is trying to narrate to the audience. A film story is composed of the plot, the characters, and the symbolic element. In analyzing a movie story, one must carefully and critically look at the storyline and dialogues that were used in the movie. Moreover, to analyze a story is to look whether the plot flows easily from one scene to another, thus making the film realistic or believable. According to Boggs and Petrie (2008), in analyzing a plot, one should explore the time element used in the movie (linear, nonlinear) and the relationship of the scenes portrayed in the climax and in the ending of the film. Are the use of time element and the scenes believable? Does the plot convey a universal truth about the world or human nature, or is it just a fantastic adaptation of truth? One should also take into account if the actors are being realistic on their actions, facial expressions, delivery of dialogue, and manner of wearing their costume. Are the characters credible in making the audience believe that they are part of the whole reality? This is important because even if the movie has a fascinating and catchy cinematography, the movie will result in a catastrophe if the dialogues are not appealing or interesting and the dialogue delivery by the actors is poor and not convincing. In the film â€Å"Knowing,† the plot was presented in a linear (time) manner in which the scenes developed from less complicated to more complex portrayal. The film was able to explain how the conflict arrived (this was narrated in the first part of the movie), and the solution to the conflict, as expected, was presented in the denouement. However, the incorporation of the alien beings in the story makes it unbelievable, and the given solution to the problem was not viable. In the film, aliens were portrayed as the savior of mankind. They are the ones predicting the occurrence of the tragedy or accident and communicating it to human beings with the use of numbers. They were also the ones to decide who will die and who will be saved to continue the race of the living (Blumenthal, Tisch, Black Proyas, 2009). On the other hand, the characters in the movie are presented effectively such that their actions and dialogues depict the theme and the story of the movie that the filmmakers are trying to relate to the audience. John is a cosmology professor at Massachusetts Institute of Technology. His son is Caleb, a seven-year old boy with a hearing defect so he is using hearing aid. John’s wife died in a fire tragedy, which made him believe that in the randomness of the occurrence of events, meaning that there are no specific relationships of events; everything that happens is purely coincidence. He lived with this belief until the day Caleb received the letter written by Lucinda Emerly (a gifted girl who was used by aliens to predict the future) from the time capsule buried in Caleb’s school 50 years ago. This letter was composed of numbers arranged in a pattern. As John was trying to decode the numbers, he found out that the numbers represent the dates, specific locations, and number of people who died in different tragedies, but there were events that are yet to happen. This urged him to solve the mystery. In the process of unraveling the mystery behind the numbers, John sought Diana, the daughter of Lucinda. Incidentally, Abby, daughter of Diana, also happened to inherit her grandmother’s gift, and like Caleb, she can also hear the voice of the aliens who seemed to be whispering into their heads. Thus, in the movie, the portrayal of the characters was in accordance to what is needed by the prophecy. John is an intelligent professor of science and Caleb is a gifted boy, while Diana and Abby are both related to Lucinda, the one who wrote the numbers. The story of Knowing revolves around these characters each of who play a part in solving the mystery. The two men have the intelligence or information that could be helpful in solving the problem while the two ladies have the history of Lucinda (Blumenthal, Tisch, Black Proyas, 2009). The setting or background used in the film is also important to analyze. A film with a fascinating story, good characters, appealing dialogues, and uniform scenes but was shot in a location not adequate to its portrayal is a disaster. Thus, film directors are careful in choosing shot locations which would enhance not only the cinematography of the film but also the story as a whole. Scientific films mostly have research laboratories as setting; environmental films are set in forest and seas; and horror films are shot in a scary location such as a haunted house. Familiar locations could made films appear realistic and could also establish relationship with the audience. To analyze the setting, one must look at the storyline and the portrayals of actions. Lastly, symbolisms are used in the film to add depth to the story or reinforce the film’s theme. According to Boggs and Petrie (2008), symbols are repeated to emphasize the theme of the film. They could be metaphoric in nature, for their value in the story surpasses the value they normally signify. In films, actors can give specific value of an object to increase its significance to the audience. Critical reception of symbolism in movies depends on whether the symbol is novel or a cliche. In the movie â€Å"Knowing,† numbers are symbols of components (date, location, number of victims) of events that need to be interpreted by actors and the audience. Moreover, the black stones are signs where the solution for the given problem could be found. The hearing aid of Caleb malfunctions when the aliens are near him and when they are trying to communicate something. The Genre To find out whether one is doing the right thing in analyzing the film, one should take into consideration the genre of the film. Genre classification of film could be science fiction, action, comedy, horror, drama, romance, character sketch of a renowned personality, and social or political representation of an issue, among others. The recognition of a film’s genre can help the film critic to distinguish the truths presented in the movie. For film critics, a movie which has lots of symbols and metaphors, is not novel (same old stories), has no originality, and relies too much on cliches is merely a junk. It is also important to note that there are films which cannot be categorized into one particular genre. The movie â€Å"Knowing† falls under the genres science fiction, drama, and action (Blumenthal, Tisch, Black Proyas, 2009).

Helicopter Toy Parts and Material Analysis

Helicopter Toy Parts and Material Analysis Table of Contents 1. Introduction 2. Selection Process of Suitable Materials 3. Potential Failure of Product 4. Sustainable Engineering Aspects of Selected Materials 5. Practical materials evaluation Helicopter Base Heli Pipe Helicopter Case Helicopter Rotor 6. Conclusion 7. References 1. Introduction Now-a-days all over the world use of technology has been increased more than demands. In all aspects technology is surrounded us. Such use of technology comes from the concept of automation. To automate the communication system in the air helicopter connects the era to a new technological world. Helicopter has made the communication easier than before. It is used even the security purpose recently. Helicopter mainly is used in the defense sector of a country. But today at every university is taking advanced step to do research on helicopter. Helicopter toy is used to do aerodynamic research in university laboratories. Drone is the latest recent research of helicopter. â€Å"Everything should be automated† that is the motive of people of every sphere. Complexity of parts selection increases with the demands of them. To select the appropriate parts for a product implementation one is to take so many risks and hazards. It is not easy to choose quality products to be implemented. Quality product selection process enhances full process of the product implementation. New research demands new types of parts to buy for latest technology. Latest technology expands the way to do research more in the advanced level. 2. Selection Process of Suitable Materials Before running a project or product we need to select appropriate materials that are available and appropriate for our design and design implementation. Some points need to be remembered before buying parts such as costs, availability, acceptability, material properties, environment friendly or not, stressing capability etc. Depending on these properties product is designed and shows performance. The best the quality of material the best the performance of the product. Performance evaluation completely depends on these properties. For designing a helicopter the following parts are needed for basic functioning. Such as body, blade, blade shaft, fans, case, rotor, heli base, heli pipe etc. These parts are made of aluminum, plastic, carbon fiber, fiber glass etc. All the parts are available at stores. All the parts are bought separately from the near able and reliable stores and then assembled. After complete assembling a helicopter gets ready. After doing that rotating parts are set. The machine code need to be embedded and make the helicopter ready to fly. Maximum helicopter runs with remote control. If it happens then a remote control need to be bought with higher performance and radio frequency quality. If the remote control efficiency degrades then helicopter will not be operated from remote distance. Remote control contains some area embedded on the board. The left portion controls the collective control and right side button controls the cyclic controls. It also contains throttle stick, direction stick, left and right trims buttons etc. 3. Potential Failure of Product Some critical moments rises after buying the materials. The parts do not show their performances perfectly according to their specifications. Like, for helicopter, a rotor does not rotate according to the code embedded. This occurs because of the temperature or other natural effects. If any product says it is 100% efficient it shows 80-90% efficiency in reality. Some deviation happens each time. Calculations should be done considering these unavoidable issues. Potential failure contains the metal fatigue and creep and their effects. When fatigue occur the metal get weakened and metal stress capability is lessened. Frequent loading and unloading cause fatigue to the metal properties. Fatigue depends on some other natural criteria such as temperature, humidity and metal stress. The stress tolerance capability of metal indicates the longevity. High stress tolerance let the metals to be lasted for more time. Steadiness of materials provides services to the developed products. Another effect of failure or damage is creep of metal. Creep stands for deformation. Deformation of particles inside the metal depicts in the microscopic view. 4. Sustainable Engineering Aspects of Selected Materials At the time of choosing materials for design engineering value should be added to this design. Engineering term increases the value of products. Engineering terms introduce a product with technical aspects. Every materials/parts should be technically evaluated. Technical evaluation makes the product acceptance to all. If a product meets the technical specification perfectly then the product is good for use. Technical specification depicts the product life cycle at once. Having higher product development life cycle lasting for long times. Sustainability aspects of engineering contain four types of aspects. These are very suitable for a design a product and its implementation. These are Development process aspect defines sustainability of a process of product development at initial level. It considers the usage not only of natural but also financial resources. Maintenance process aspect defines the sustainability of product during its maintenance time. It occurs until the new system replacement. System production aspect is the sustainability of product as a real product. System usage aspect is the sustainability in the application level of a product as a real life product. 5. Practical materials evaluation Helicopter Base For better performance of helicopter base material should be strong and stress free. Corrosion is a real enemy of any metal substance. Base should be designed like a helicopter can land easily and comfortably. For this design magnesium and aluminum has been selected. The total substance of the heli base is a mixture of Magnesium and Aluminum. Where the percentage of Aluminum is 2.38% and Magnesium is 97.62% in the aspect of weight. The table showing the percentage of Aluminum and Magnesium is given below: Heli Base Material List Heli Pipe Heli pipe is very important portion of helicopter development. It stands with the heli rotor. It helps rotor to move smoothly and swiftly. Helicopter Case Helicopter case is for carrying the helicopter equipment together. All the equipment can be settled here. The case may be made of aluminum, fiber, plastic or steel. Table for case of helicopter Helicopter Rotor Heli rotor is the part that rotates and helps the helicopter to move upward. It rotates horizontally. It depends on the aerodynamic effects. The rotor consists of spider, blade, slider, pitch control rod, mast, damper, scissors assy, extension rod etc. The rotor moves not only horizontally but also vertically. It functions with the decentralized force to move. Using this feature it move left, right, up and down direction. From the above table it is clear a comparison has been done with Nr = 3 and Nr = 4. Column 2 stands for Nr3 and column 3 stands for Nr 4. Column 3 S0 value is less than column 4 where, W value upto Fmax is greater than column 4. 6. Conclusion As helicopter is used frequently in the university researches its parts should be used more carefully. Doped materials can be harmful for product performance and evaluation. Aero dynamic calculation should be done very carefully with technical evaluation because if there is an unwanted occurrence from nature the product will face failure permanently. This should be in mind. 7. References Budiyono, T. Sudyanto, H. Lesmana (2008), First Principle Approach to Modeling of Small Scale Helicopter J. Gordon Leishman, Second Publish (2006), Principles of Helicopter Aerodynamics Al-Oqla, F.M. and Dweiri, F.(2006), Material selection using analytical hierarchy process, International Journal of Computer Applications in Technology, vol.26, no.4, pp.182-189 Ashby, M.F. and Johnson, K.(2010), Materials and Design: The Art and Science of Material Selection in Product Design, 2nd edition, Butterworth-Heinemann Ashby, M.F.(2005), Materials Selection in Mechanical Design, MRS Bulletin, vol.30, no.12, pp.994-997 Ashby, M.F. and Cebon, D.(1993), Materials selection in mechanical design, Journal of Physics, vol.3, no.C7, pp.C7-1- C7-9 Bijker, W.E.(1997), Of Bicycles, Bakelites, and Bulbs: Toward a Theory of Sociotechnical Change, Massachusetts Institute of Technology Press Boks, C. and Diehl, J.C.(2006), Integration of sustainability in regular courses: experiences in industrial design engineering, Journal of Cleaner Production, vol.14, no.9-11, pp.932-939 Lemaitre, J. and Desmorat, R.(2005), Engineering Damage Mechanics: Ductile, Creep, Fatigue and Brittle Failures, Springer-Verlag Berlin Heidelberg Miller, W.S., Bottema, J., Zhuang, L., Smet. P.D. and Haszler, A.(2000), Recent development in aluminium alloys for the automotive industry, Materials Science and Engineering: A, vol.280, no.1, pp.37-49 Gareth D. Padfield, 2008, Helicopter Flight Dynamics, Page 75 Alastair Cooke, Eric Fitzpatrick, 2009, Helicopter Test and Evaluation, page 268 www.cis.cornell.edu/ics/compsust-org/compsust12/papers/24.pdf 1 | Page

The Empty pillow :: essays research papers

Using the theory of reason action-Fishbein and applying it on a 5 min. scene of the movie by: AlomaniQ8 THE EMPTY PILLOW This is a love story that it’s events occur, in Egypt, in the fifties, where there were strict traditions about love between non married lovers, and where the word of the parents rules the lives of their sons and daughters. In that movie, a young man (salah) who is still a student falls in love with a beautiful girl (Sameha), whom she is also an eighteen years old student, they are both college students, that get supported by their families. The scene begins, when Salah asks his father that he wants to be married, but his father laughs, and asks him if he is able to support himself or her. Salah’s father suggested that he should wait until he graduates and gets a job, so he could marry her. Salah refuses, saying that she would get married to someone else, and her parents will not wait for me until I graduate. Unfortunately a doctor proposes to her an d asks her hand to be his wife. Sameha’s father and mother agree instantly, without giving Sameha any notice, only thinking of the position and the how they would guarantee a wonderful future for their daughter with this doctor, adding that he is a very nice man and have great reputation. Sameha says that she is young to be married, and disagree. Sameha’s father say’s â€Å"no doughtier of mine argues with me in such matters, you will do as I say† Consequently, Sameha stop arguing. And shows yielding. She think about the hard time choosing between the two, the one she loves! or the fine rich physician, which her parents ergs her to marry. In order to prevent the marriage, Salah meets her in the desert where they used to meet. He starts convincing her to run a way with him. Sameha refuses, saying that her parents might have a heart attack, then she will not forgive herself. Salah remembers, what one of his friends suggested to him, and that he should rape her, and in this way she would be his according to the traditions. Consequently he tries to do so. She cries and begs him to let her go. But he refuses, until he notices the ring that she is still wearing, which he brought to her as a token of their love.

Cults in our Midst :: Essays Papers

Cults in our Midst The book "Cults in our Midst", tells all about the problems of cults and what you should look for when trying to notice if someone is getting involved in a cult. It has many different ideas on what makes a cult and the problems that they put on our society. The interesting part of this book to our group was how it explained how cults use mind manipulation on people to get them to join a cult. It explains in a very efficient format how a cult goes about recruiting its members. The methods that cults use are not very ethical but the author does not approach the subject by choosing a side but instead lets the reader decide if what cults do is good or bad. I think that this was a good way to approach the reader because often times the author can sway his or her audience very easily by only stating the negative or positive side of a subject. I feel that the author had a very good hold on the subject and did a good job at bringing the information across a not a lot of opinions. I also got a lot of my information from a website. The website's address is www.factnet.org. It contained a lot of information on the use of mind control and cults. It had a lot of different ideas about approaches that cults took to entice members to join them. They had many useful links and information was put on the website in a manner that made it easy for you to find information on any area that you were interested in. They have a couple of paragraphs on each section that gives you a quick overview of the subject. If you would like to get more information on that subject matter they give you references and also links to other sites that would help you in your research.

The City and Its Workers

Chapter 19 The city and its workers (1870-1900) Jump Start: March 14, 2011 As the 19th century closes and the 20th century begins, different technologies help spur the many changes taking place. What symbolism can we take from the construction of the Brooklyn Bridge? It is a marker of time periods (separates this time period from that time period) March 16,2011Why did some immigrant groups decide to stay in the United States after arriving, while other groups only stayed long enough to make some money? March 17, 2011 What were Jim Crow Laws? Give an example of how they were applied. March 18, 2011 Who was Jacob Riis? What did he produce? Why was it important? March 21,2011 Explain the new emerging class systems, which were based upon occupation. White collar blue collar- largely unskilled( jobs require more physical than intellectual) United states emerged as a major industrial power by the end of the 19th century * Large scale immigration, urbanization, and technological innovation help out great promise for future, even as these dramatic changes led to social dislocation, urban squalor, labor strife, and death. * Constructed between 1869-1883, the Brooklyn bridge stood as a testament to the wonders and horrors of America at the close of the nineteenth and opening of the twentieth century * Its construction cost the lives of wenty men and it was considered both a work of art and an engineering marvel upon completion The rise of the city * By the end of the nineteenth century, the emergence of the modern city represented the most dramatic demographic development in the united states * From New york to Chicago to Los Angeles, cities exploded in size, fed in part by the rapid pace of global migrations, especially from southern and eastern Europe * BEFORE 1880 immigrants came from the northern and western Europe * AFTER 1880 immigrants came from southern and eastern Europe.Racism and the cry for Immigration Restriction * Workers often found themselves pitted again st one another, with ethnic rivalry dividing the skilled northern European workers and the unskilled southern and eastern European workers. * Even among educated people of the nineteenth century, the ethnic and religious differences of immigrants were perceived as racial characteristics. * The idea of social Darwinism further supported â€Å"white† society’s claim to racial superiority. African Americans in the North African Americans began their migration north in search of equality * In an effort to leave behind the segregation and Jim Crow Laws of the south, they found jobs on the bottoms rung of the occupational ladder. Asian Americans * Asians= scapegoats of the changing economy A new king of racism * Many Americans saw newcomers as impossible to assimilate * Trade Unions and old-stock aristocrats criticized America’s Immigration policies * A literacy test for new European immigrants passed through Congress but was vetoed by President Grover Cleveland.Jacob Riis * His How the Other Half Lives (1890) graphically showed the poverty of the ghettos * The nouveaux riches (new rich) provided the grandeur and splendor of the age with their magnificent mansions and ostentatious costume parties. * With 1% of the populations owning more than half of the property in America. Plessy v. Fergoson -Separate but equal is ok Brown v. Board of education Topeka, Kansas * Separate but equal is unconstitutional With industrialization and urbanization came both great poverty and great wealth within the cities. * In the outer circles of the cites, people had more money, lived in single family homes, and commuted to work on streetcars. What types of workers were there? * Workers in American industry in the late nineteenth century worked in a variety of settings , ranging from: * Skilled occupations in factories * Piecework that was contracted within the home * construction White-collar office work. * Backbone of the American labor force were the common labor ers. * These â€Å"human machines† stood at the bottom of the country’s economic ladder and generally am recent groups * At the opposite end of the labor spectrum were skilled craftsmen * Employers attempted to end the control that skilled works had ove their. work by bearjng slmalled oarts andtrokcadin the skiled workers with the unskilled * Women typically earned less money than their male counterparts, many oung worjubg men sought hear in dance halls, social clubs, and amusement park after exhausting. America’s diverse workers * Although such efficiencies meant that a greater variety of goods at lower * Boys who lived in the cites some as young as 6 years old, plied their trades as bootblacks and newsboys; Many of the boys were homeless, orphaned or cast off by their families The family economy : women and children * In new york city, the children’s aid societiey tried to better the situation of these, the city’s youngest works=er

Five-Part Short Film Series, the Hire: Case Analysis of BMW

With many viewers of The Hire series asking for more short films and even some asking for a full length film what is the best option for B MM to take in order to one, maintain the market share they have gained through the series, and two, intention to increase their general market share. Four options have been set o UT by BMW as logical next steps for the auto manufacturer. As already stated two of the optic ions is to either release 5 more short films before there are copycat films made by other man effectuates or to create a full length film under the same premise.Continuing, another route the at BMW can take is try and â€Å"milk† their first series of short films and try to further their ma reek share generated through those films. Lastly BMW could do nothing in terms of The Hire but instead go back to their traditional marketing techniques and leave the short film tech queue as a success and not continue. However BMW will have to choose the correct path and choose quickly as their competitors will be trying to regain the market share that BUM W may have stolen from them.In early 2000 BMW had a six month window with not one future products bee Eng launched an opportunity presented itself for BMW to launched a non tradition anal marketing campaign not focused on one individual product. After deliberation BMW decide deed on a viral marketing campaign with the ending result being the short film series starring their own 7 series. BMW is now faced with the problem as stated earlier on how to o forth after such a success. One problem facing BMW is the idea of copycat marketing ca meanings by competing auto manufacturers that mirror the campaign of BMW.As stated I n Warren Michelle article : Calling all Copycats, â€Å"When BMW Canada introduced its shoo art film, drive, last September, it not only created a sensation among Toronto International elm Festival audiences, but also raised the bar for Canadian marketers. † Furthermore, Mimic hell went on to conclude â€Å"People were looking around for newness and here was a wonderful example. † Both are statements are amplifying the shift in marketing that companies must dad t do in order to stay in competitive and relevant in the new age of marketing.The acceptance and even the overwhelming approval of the BMW campaign shows that consumers are area day for this shift and are showing inventiveness and need for uniqueness. However with stain g those two character traits BMW has created its own issue with targeting the segment the eye have ( younger generation) that if they were to try and milk the original series or Cree ate more films, if full feature or not, that they need to stay unique and need to create something g new for those who are receptive to new products and marketing techniques.However, I do believe that Bum's strengths complements this segment wonderfully. To legislate, as stated in the Case based on Bum's market researched consumers of the BMW brand are †Å"people e who tended to be leaders, who worked hard,played hard, and achieved a lot very early in life† and with BMW being performance driven and there short film being based around someone who is leading someone to safety they are able to satisfy someone psychological needs. Further remorse, people who tend to be receptive to new products tend to be leaders in their world an d BMW products are for those powerful leaders.Firstly, one must consider all of the pros and cons to the options that BMW h as put forward to make an informed decisions on what the best course of action is. Beginning, BMW has the option to try and expand the audience for their first series of short fill ms and try to increase the positives that it provided. This is done by opening up The Hire to a wider audience by allowing the series to go to DVD or even allow it it to be seen in o there forms like theaters and other websites. BMW will essentially be using the short films as a cash cow and milk as much influence over the public that it can provide.This option allows f r a relatively low cost approach that still can increase Bum's market share while allowing BMW to focus on their upcoming releases of the 2005 models. However, I do believe that there are some negatives to this approach. For one, it opens up the door to competitors to be utter on what BMW did basically making their films obsolete in that segment This same coco renounces happened when copycats showed up during BMW first Z campaign when t hey placed their car in the James bond film goldenly, a technique that jaguar would become very attuned with.I believe that BMW must stay in their segment and strive for uniqueness ND for inventiveness. Continuing option two for BMW is to create another set of SSH rot films that continue on the story arc that was created in the first series. As stated in the c ease article more than 90% of viewers pleaded BMW for another set of short films continuing with Clive Owen returning as the d river. The positive behind such an approach that the excite meet that was generated will be able to carry over to a second series plus they are able to SST ay in the lower cost range without having to use millions of dollars to create a full length film.Furthermore, it lows BMW to use the same metrics they did with the first series which create sees an easier route to the end goal. However, as I have stated above BMW much look to sat y reuse In their advertising because that is what drew so many to the first films and prop died the positive blowback from the films. Also if copycat marketers were to start creating their own films Bum's films may get lost in a sea of material and their content could get undo ermined if a competitor was to make better content.Despite the drawbacks of copycats B MM may be able to use that in their favor if they are able to release their second set of short fill s before the market gets saturated. If BMW was able to get to market first then there con .NE T would be able to stand above to others while still looking unique and have the other co monitors have their content undermined. Doing this would allow BMW to maintain the Pearce option and attitudes that consumers have of them that they are a innovative brand, plus they will be able to maintain a halo effect with the positives of The Hire influencing the perception of the second series of film.In an overstated market, a positive perception is key. Thirdly, at the request of several of viewers of The Hire rise, BMW has the option of making a full length film based on the same story that was told in the first film s. Such interest has been shown for a full length film because how much people have invest d in the character of Clive Owens and they would like to see a full story told about the James Bond queues character.One of the main drawbacks that faces BMW with the develop memento a full length feature film is the costs associated with creating a 2 hour film that is o n par with t he quality that was presented in the first 5 short films. However, one of the posits eves to such an undertaking is that BMW is able to stay new and unique in a market that is go Eng to become very saturated. Plus need for uniqueness and innovativeness are two character restricts they represents their market base and they need to satisfy those characteristics.Co intriguing, the last route that BMW may be able to take is the least cost and easiest for them to complete, do nothing. The option allows for BMW to focus on more traditional marketing the at they have been consistently good at and they will be able to bring more focus back on t he individual products that they will be launching in there near future instead on just grow Eng the BMW brand alone. Furthermore, with more focus on the products they will be able t 0 focus On the competitive advantages that their products have over the competition because e they will be able to go deeper into the product features then the short fil ms did.The DOD inside of BMW gong back to tradition marketing ands not continuing with the short films is the at they're missing out on the opportunities that the short film series brought and they c an still grow their brand further of the first series and any upcoming films that they could do in the future. Summarizing, BMW has 4 different ways that they can tackle the problem ahead of them each with their positives and negatives outcomes. The Decision criteria that BMW must focus on and base their decision on is the at of what option allows them to grow their brand the most without giving up to m such.BMW must consider the resources and cash that they need to spend in order to act on EAI chi option and whether the inputs justify the outputs. Secondly, BMW must consider how the y will be perceived by the target market that they have segmented. Will the route they take be positively or negatively impact what the consumer think of the BMW brand. L ghastly, BMW must insider that the characteristics of their consumer if people who look for new and unique products and any option they take must register with these characteristics or they may lose what they gained through the excitement generated by The Hire.In summation, I believe the option that BMW should take the option of release Eng 5 more short films to complete the series and then advertise DVD's with the co meet ten part series. Believe that this is the best option for BMW because it allows them to capitalize on the hype generated by the first set of films plus it is giving the consumer what hey ask for. Furthermore, because they have already taken this route they will be able to generate the second series with relative ease and have a lower cost than creating a feature film.In addition, by releasing a DVD set that includes the first set Of films they are still able to milk the influence those films have. However the most important aspect of choosing t his option is making sure they release the films quick ly and before any competitors start FL doing the market. I believe in order to achieve that BMW must start producing the films right away and tot be as extensive with their build up to the second set of short films as they were the first.I believe that if done correctly BMW can further cement themselves in the pup err echelon of the luxury car manufacturer market. In the words of Mcdowell â€Å"We've always belie feed that the future belongs to the nimble. You see this in our cars, and you see this in our marketing. † There are several acts of corruption that need to be punished justly but I believe that the act that is the worst for the government and the public is conflict of interest.